WHAT’S NEW AT MCKEE DESIGN

Kriterion Conservation Architects go live

Among our recently completed projects, we have been very pleased to create a new website for Kriterion Conservation Architects, part of the Hamilton Architects Partnership, whose website we designed and launched earlier this year. Kriterion are highly experienced in this area of work, skill built over 30 years of endeavour. Their past projects include work on the Sinclair Seamen’s Church, the former home of CS Lewis and the Belfast Harbour Office.
It has been an interesting project to work on and completes a programme of work for Hamilton Architects which, in addition to the two websites, included new corporate identity design and incorporation of this into a comprehensive range of business stationery and building site name boards.

New image for County Down Crafts now known as 'The Craft & Design Collective'

The Craft & Design Collective is an independent non-profit-taking membership organisation formed in 1997 by Artist/Designer/Makers for Artist/Designer/Makers, to help raise the profile, and manage and facilitate the development of Craft, Applied Art & Design in County Down. Last summer it acquired a central Belfast shop and exhibition area, and with members from all over Ireland is changing its very local identity for something more appropriate for its current status. This new website is part of that change. CDC’s shop and gallery in The Fountain Centre, College Street, Belfast is well worth a visit - you can buy or commission some excellent work by the growing band of talented designer makers and applied artists who belong to the collective.

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A few tips on keywords and phrases

1. There are parts of the website which are critical in terms of search engine ‘visibility’. These are the home page, the page titles, and the body text on each page. If a page has no text, or only contains images, search engines are less likely to see it.
2. Keywords (meaning individual words or groups of words), which are typical of the kinds of words searchers might use when looking for a site like yours, must be generated. Groups of words are generally better than individual words. It is a good idea to ask others what words or phrases they might use when searching for your product or service.
3. Think in terms of primary and secondary keywords. Primary key words would relate to absolutely fundamental aspects of your business activity. Secondary ones might relate to some particular aspect of your business which is covered on an individual website page. Any of these keywords or phrases might be used by a searcher looking for your service or product. You should place keywords in body text at the rate of one or two primaries and two or three secondaries on each page. In addition, and most importantly, each page should have a page title which includes keywords which relate particularly to that page. The title will be built into the ‘source information’ for that page and will appear at the very top of the page. The home page should be more ‘loaded’ with both primary and secondary keywords than other pages.